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Schoharie County Beverage Trail Announced

Written By Michael on 7/8/15 | 7/8/15

By Timothy Knight

SHARON - Schoharie County's location as a premier destination just got a little more tastier.

Announcing the planned August kickoff for the Schoharie County Beverage Trail on Thursday at the American Hotel in Sharon Springs, local brewers, distillers, politicians, and tourism officials gathered to ring in the next stop to the county's growing tourism industry.

The beverage trail, which will officially launch on August 1st, will feature four Schoharie County producers:

• KyMar Farm Distillery in Charlotteville
• Royal Meadery in Richmondville
• Green Wolf Brewery in Middleburgh
• 1857 Barber's Farm Distillery in Fultonham

Believing that it is essential to build a story around your business, Green Wolf owner Justin Behan commented "that story is about our community," and that you need to build community about your craft beverages.

Opening as the first legal distiller in Schoharie County since prohibition, KyMar Farms owner Ken Wortz knew in 2011 that "one farm wine industry is not enough, but four or five will drive a crowd."

Further stating that four or five beverage producers will create a destination, Wortz said that it is already working because, "it is drawing people into Schoharie County."

Speaking on behalf of the Schoharie County Chamber of Commerce, Chamber President Scott Ferguson (pictured below) praised the beverage trail as a new and fresh idea that will draw people to Schoharie County.

Tasked with administering tourism after years of mismanagement by the county, the chamber has taken several steps forward in rebuilding and rebranding the county's number two industry.

Commenting that an "experience is what visitors want" when they come to Schoharie County, Ferguson further stated that the beverage trail will bring, "new people to our area to visit Schoharie County."
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