WILLIAMSVILLE, N.Y. – Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont, announced today that the company will once again offer military personnel and their immediate families an 11 percent discount off of their grocery bill this Veterans Day. This marks the tenth year Tops has been extending this discount to military personnel and their families.
On Friday, November 11, 2021 Tops Markets will honor an 11 percent discount off of a total order to all veterans and immediate family members in the same household, who shop at any Tops location. Customers should present proof of service that they, or an immediate family member are a U.S. Veteran, active duty, reserve or retired military personnel to automatically receive an 11 percent discount off of their total purchase that day.
“The respect and gratitude we have for the people who serve and have served in the military is immeasurable, and for that we are forever grateful,” said John Persons, president, Tops Friendly Markets. “We wanted to support local military personnel by giving back to our associates and customers who have courageously defended our country and made many sacrifices through their military service.”
Tops is a longtime supporter of military associates and customers. Since the inception of the Tops 11% military discount, Tops has saved veterans and their families $681,317 on their groceries. The company’s support of military organizations includes, but is not limited to, support of the Wall that Heals, American Veterans Tribute Traveling Wall, Honor Flight Missions and golf tournaments, 10th Anniversary Veterans Race, sending care packages for troops serving domestically and overseas, VA hospital visits, participation in veteran job fairs, parades and expo, and Tops Stars for Our Troops program by which stars from embroidered US Flags slated for retirement are presented to Veterans, active duty personnel, and first responders.
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