Indy TV Station Grows by 33 % & Full DMA Big 4 Get big Jump Up vs OTT

In NY's Capital city, Albany the BIG 4 facilities are up over a year ago. The Media Audit was just completed & interviews conducted in Nov Dec & part of January with , 1,200 base sample.

a confirmation that while people do a lot of OTT movies & such they still turn to news teams to be up on Covid & life in general & snow reporting for the northeast .

See cume's report that are 2 days old.

WYBN TV 14 a classic 8 channel indy managed to beat the ION & MY TV stations combined number. WYBN was up 33 % from last years report.

As books come out across the US I wonder what the trends will be.

Want info from Media Audit , e mail the President Phil Beswick. @ pbeswick@themediaaudit.com

RANKER REPORT - The Media Audit
ALBANY-SCHENECTADY-TROY, NY	CUME RATINGS
RELEASE	WINTER 2021
TARGET	ADULTS AGE 18+
BASE	ADULTS AGE 18+
BASE POPULATION	1,110,901	% IN TARGET	100.00%	TARGET PERSONS

Rank	Media	Cume Persons	Cume Ratings
1	C13 WNYT NBC TOTAL	490,697	44.2
2	C 6 WRGB CBS TOTAL	468,401	42.2
3	C10 WTEN ABC TOTAL	461,500	41.5
4	C23 WXXA FOX TOTAL	251,263	22.6

8	C45 WCWN CW TOTAL	151,010	13.6
9	C17 WMHT PBS TOTAL	109,295	9.8
10	WYBN-TV NET TOTAL	63,984	5.8	up 33 % from last report
11	C51 WNYA MY TOTAL	32,970	3
12	C55 WYPX ION TOTAL	26,366	2.4