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Opinion: Strategies to Protect Your Goals from Consistent Inflation

Written By Editor on 4/2/24 | 4/2/24


If you’re like most investors, you’ve noticed the impact of higher inflation in recent years – whether at the gas pump or the grocery store. American investors are experiencing the effects of prolonged inflation for the first time since the early 1980s. As a result, many are concerned about how inflation levels will impact their ability to reach their long-term financial goals. While it may not be possible to avoid the effects of inflation altogether, there are several strategies investors can utilize to mitigate the impact of inflation on their financial plan. Here are three investment considerations that may help address inflation concerns and better prepare your goals for long-term success.

1 – Keep your money invested

When the inflation rate soared in 2022, stock and bond markets declined. Some investors responded by pulling money out of the market. This can be counterproductive as investors too often miss much of a market’s recovery gain before they put their money back to work. For example, the U.S. stock market (as measured by the Standard & Poor’s 500 stock index, an unmanaged index of stocks often used as a benchmark of market performance), declined 25% between January and October 2022. But by the end of 2023, the S&P 500 regained nearly all of the ground lost in the bear market.1 It is normal for markets to go through ups and downs. Investors that stay the course and keep their money invested commonly see their investments make up gains that were lost in a sudden downturn. While it may be tempting to remove yourself from the market during volatile periods, it could be helpful to stay invested at a level that reflects your risk tolerance. 


2 – If time is on your side, take advantage of stocks

Over time, stocks have historically outpaced inflation, an important consideration as you try to build wealth to achieve your ultimate financial goals with more confidence. This doesn’t mean that year-in, year-out, stocks will keep you ahead of inflation. 2022 is a good example of a year when stocks declined as inflation rose. But if you have time to let your money work for you, stocks have historically outpaced the rise in living costs. According to data collected since 1871, stocks have grown faster than inflation for holding periods of 20 years or more.Investors who can ride the highs and lows of markets are often better suited to keep up, if not pass, the rate of inflation.


3 – For short-term money, seek higher yields

You may have money set aside for short-term needs, such as your emergency fund or to cover upcoming expenses. In these times of elevated inflation, you’ll want to find ways to earn more competitive yields on your short-term savings. Search out options such as money market funds, CDs, short-term U.S. Treasury securities and other savings vehicles that offer yields that may keep pace with inflation. Utilizing these tools may allow you to stay more liquid with your investments while hedging against the impacts of inflation. 


Whether an economic cycle brings conventional or elevated inflation it should be considered as a factor of your long-term financial plan. A financial advisor can help develop a comprehensive strategy that addresses the inflation environment today and over the long term. 


1 S&P Dow Jones Indices.

2 NBER, Bloomberg, American Enterprise Investment Services, Inc.

Michael D. Lanuto, CRPC®, AWMA® is a Financial Advisor with S.M. Miller & Associates, a private wealth advisory practice of Ameriprise Financial Services, LLC. in Albany, NY.  He specializes in fee-based financial planning and asset management strategies and has been in practice for 8 years. To contact him: 518-949-2039; 4 Atrium Drive, Ste 200, Albany, NY, 12205;; 

This information is being provided only as a general source of information and is not a solicitation to buy or sell any securities, accounts or strategies mentioned.  The information is not intended to be used as the primary basis for investment decisions, nor should it be construed as a recommendation or advice designed to meet the particular needs of an individual investor. Please consult with your financial advisor regarding your specific financial situation.


Ameriprise Financial Planning Services are optional, offered separately, and priced according to the complexity of your case and your financial advisor’s practice fee schedule. Your fees and financial advisor may be subject to change.


Financial planning is generally appropriate if you have financial goals, sufficient assets and income to address your financial goals, and are willing to pay an investment advisory fee for recommendations to help you achieve those goals. Please review the Ameriprise Financial Planning Client Disclosure Brochure or, for a consolidated advisory relationship, the Ameriprise Managed Accounts and Financial Planning Service Disclosure Brochure, for a full description of services offered, including fees and expenses.

Ameriprise Financial cannot guarantee future financial results.

Stock investments involve risk, including loss of principal. High-quality stocks may be appropriate for some investment strategies. Ensure that your investment objectives, time horizon and risk tolerance are aligned with investing in stocks, as they can lose value.

The S&P 500 Index is a basket of 500 stocks that are considered to be widely held. The S&P 500 index is weighted by market value (shares outstanding times share price), and its performance is thought to be representative of the stock market as a whole. The S&P 500 index was created in 1957 although it has been extrapolated backwards to several decades earlier for performance comparison purposes. This index provides a broad snapshot of the overall US equity market. Over 70% of all US equity value is tracked by the S&P 500. Inclusion in the index is determined by Standard & Poor’s and is based upon their market size, liquidity, and sector.

Investment products are not insured by the FDIC, NCUA or any federal agency, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.   

Investment advisory products and services are made available through Ameriprise Financial Services, LLC, a registered investment adviser.   

Securities offered by Ameriprise Financial Services, LLC. Member FINRA and SIPC.   

© 2024 Ameriprise Financial, Inc. All rights reserved.   

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