SCHOHARIE – Schoharie Economic Enterprise Corp (SEEC), a not-for-profit fostering economic growth in Schoharie County, is pleased to announce the continuation of an interactive hands-on workshop series known as Digital Power Hour. Taking place both online and in-person in March, May, August, and September, the series will feature local and regional expert practitioners. This hands-on series is designed to equip small businesses with practical digital tools and strategies to strengthen their online presence, maintain brand consistency, engage customers more effectively, and optimize operations—ultimately driving customer acquisition, increasing sales, and ensuring competitiveness in today’s digital world.
Each one-hour hybrid session, held via Zoom and in person at 287 Main Street Schoharie, will feature actionable steps, hands-on tutorials, and real-world examples to support online business success. Attendees will have the opportunity to share challenges and receive expert-led guidance in a collaborative setting. By tackling common digital hurdles, this series aims to equip Schoharie County businesses with practical strategies and valuable resources to grow online.
Digital Power Hour 2025 Schedule
March 17th: Intro to Branding- Attendees will learn the fundamentals of brand identity, including how to define your brand identity, craft a compelling message, and maintain consistency across all platforms. This session will also cover strategies for building brand recognition, fostering customer loyalty, and standing out in a competitive market.
May 14th: SEO Basics- Attendees will learn the fundamentals of Search Engine Optimization (SEO), including how search engines rank content, keyword strategies, and on-page optimization techniques. The webinar will also cover best practices for improving website visibility, increasing organic traffic, and measuring SEO success.
August 11th: Canva 101- Attendees will learn the basics of Canva, including how to create professional, quality designs using templates, fonts, and brand elements. The webinar will also cover tips for customizing graphics, optimizing layouts, and efficiently using Canva’s tools for marketing and social media content.
September 15th: AI Tips & Tricks- Attendees will explore practical AI tips and tricks to enhance productivity, streamline content creation, and improve decision-making. The webinar will also cover popular AI tools, best practices for automation, and strategies for integrating AI into everyday business tasks.
SEEC encourages local entrepreneurs to take advantage of this FREE program to refine their digital marketing strategies, embrace their unique value proposition, and engage in meaningful discussions to strengthen their online presence.
Each session will be led by SEEC associates, alongside professional guest speakers from:
Paperkite – A creative agency specializing in branding, web design, and digital marketing strategies to help businesses stand out online.
Primeau Fahey & Associates – A marketing and media agency known for its expertise in video production, storytelling, and digital content creation to help businesses grow.
Product Paths – A business consultancy specializing in product development, go-to-market strategies, and business growth solutions to help companies scale effectively.
SUNY Cobleskill – The state college is home to the Institute for Rural Vitality, which supports economic development in rural communities, and the Mohawk Valley Entrepreneurship Assistance Center (MV-EAC), which provides resources, training, and mentorship to help small businesses and startups thrive.
UAlbany Small Business Development Center (SBDC) – A free resource for entrepreneurs and small businesses, offering expert guidance on business growth, digital marketing, and financial planning.
Additional industry experts may also be featured throughout the series.
Digital Power Hour is a key initiative within SEEC’s broader Digital Revolution, a movement dedicated to advancing broadband access, digital literacy and innovation across Schoharie County. By providing businesses with the tools and knowledge needed to compete in the modern economy, SEEC continues to drive digital transformation, ensuring local entrepreneurs can thrive in an evolving online landscape.
For more information or to register, visit www.seecny.org or contact marketing@seecny.org
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