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The Entrepreneur’s Corner - Tip #2: Keep It Simple

Written By The Mountain Eagle on 8/3/25 | 8/3/25

By Dr. Son Tran 

What It Means

In business, simpler is better. Many small business owners struggle not because their idea is bad, but because they try to do too much at once. They offer too many products, too many services, or explain things in ways that confuse customers.

Keeping it simple means:

  • Focus on one thing you do really well

  • Make your message short and clear

  • Offer just a few choices that are easy to understand

  • Avoid overwhelming yourself or your customers

Simplicity builds confidence. When your business is simple, customers are more likely to buy—and you are more likely to succeed. It’s easier to run, easier to grow, and easier to explain.

Stories from the Business World

A great example is In-N-Out Burger, a fast-food chain loved across the U.S. Their menu has stayed nearly the same for decades: burgers, fries, and shakes. That’s it. No fancy extras. No seasonal items. They focus on doing a few things really well—and their loyal customers keep coming back for that reason.

Another example is Dollar Tree. Everything is $1. No need for price tags, coupons, or confusing deals. Customers know exactly what to expect. That simplicity builds trust and saves time. It’s no surprise they’ve become a retail giant.

In both businesses, the power lies in doing less—but doing it better.

Ways You Can Use It

Let’s say you run a food truck. Instead of serving tacos, pizza, smoothies, and fries, try offering just two or three best-sellers. Not only does it speed up service, but it also helps your brand become known for something specific.

If you offer home services like cleaning, don't list twenty different things. Choose three clear packages, such as:

  • Basic Clean

  • Deep Clean

  • Move-Out Clean

That makes it easier for customers to pick—and easier for you to deliver.

One local shop owner I met in Schoharie County started by selling candles, soaps, cookies, knitted scarves, and handmade cards—all from one small booth. It overwhelmed customers, and sales were slow. After simplifying to just four best-selling candle scents (and sharing a short story for each), her booth became one of the most visited at the market.

Fun Examples

I worked with a student who started a smoothie stand on campus. His first menu had 12 smoothie flavors, 3 sizes, and 4 topping options. Customers hesitated. Lines got long.
The next week, he switched to just three smoothies:

  • Green Energy

  • Berry Bright

  • Tropical Fresh

No size choices. One price. That week? He sold out every day.
One customer told him: “I love this new menu. It doesn’t make me feel dumb!”
Simple wins.

Another fun case: a sign outside a small repair shop read:

“We fix cars. That’s it.”
It caught attention—and brought in plenty of business. People love when things are clear.

Final Thoughts

Simple doesn’t mean boring—it means focused and effective.
In your business:

  • Make your offers clear

  • Focus on your strengths

  • Remove anything that confuses people

Customers remember simple businesses. And they come back to them.
Keep it simple. Make it easy. Do it well.

 

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College's Paramedic Faculty and Clinical Partners Recognized for Excellence in Emergency Medical Services

Huth
Montesano
Puglia


COBLESKILL – SUNY Cobleskill is proud to recognize its Paramedic Program faculty members and clinical partners who have recently received prestigious honors from two Regional New York State Emergency Medical Services (EMS) Councils for their contributions to emergency medical services.

Nancy Montesano, Certified Instructor Coordinator at the SUNY Cobleskill Paramedic Program, has been honored with the EMS Educator of Excellence Award, given by the Adirondack-Appalachian Regional EMS Council. This recognition is awarded to individuals who, through outstanding teaching, educational administration/coordination, publication, or research, have significantly improved prehospital services at the local, county, regional, or state level. Over her career, Nancy has taught over one thousand EMS students.

Howard Huth, Director of the College's Paramedic Program, received the Harriet C. Weber EMS Leadership Award from the Adirondack-Appalachian Regional EMS Council.  This award goes to leaders who have shown long-term commitment and innovative thinking in building and strengthening EMS organizations and programs in their communities and beyond.  Director of the Program since 2010, Howard also serves on multiple State EMS committees.  In 2023, he received the SUNY Chancellor’s Award for Excellence in Professional Service.

The Greene County EMS Friday Day Shift has been recognized with the Advanced Life Support Provider of the Year Award. Greene County EMS, as a clinical affiliate of the SUNY Cobleskill Paramedic Program, provides paramedic student training annually as students ride with Greene County paramedics during Field Clinical rotations. Instructors Montesano, Huth, and additional SUNY Cobleskill faculty member, Cody Puglia, all work on the Friday day shift at Greene County EMS to stay current and maintain their state teaching credentials.

Earlier this year, Jonathan Behrens, Deputy Director of the College’s Paramedic Program, was named the Adirondack-Appalachian Regional EMS Council's 2024 EMS Educator of Excellence. Behrens has been involved with the SUNY Cobleskill Paramedic Program since 2002 and continues to practice as a paramedic for the Town of Colonie.

The SUNY Cobleskill Paramedic Program continues to be a leader in EMS education, preparing students for critical roles while maintaining strong partnerships in EMS. Learn more at www.cobleskill.edu.

 

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Family Farm Day Weekend

By Alexis Pencar

SCHOHARIE COUNTY — The 13th Annual Family Farm Day is this month on Saturday, August 23rd AND 24th! This exciting weekend of family fun features open house events from 10:00 AM until 4:00 PM both days at farms throughout Schoharie, Otsego, and Delaware Counties. This year there are more farms involved than ever before! They added the extra day so visitors can fit as many in as possible!

Hosted by Cornell Cooperative Extension for Schoharie & Otsego Counties each year, residents are encouraged to get acquainted with the region’s talented farmers and business owners. 

This huge annual event “provides local farms and related businesses the opportunity to introduce current and new customers to diverse, high-quality products, generate farm-gate sales, build long-term customer bases, and share the ever-evolving farm ‘stories’ that keep the importance of agriculture in the public dialogue.”

Each farm will have different and unique offerings ranging from educational information, tours, products for sale, free samples, and even kid-friendly crafts and activities! There is an interactive map available on the Cornell Cooperative Extension website with participating farms so check it out and plan your day accordingly!

“Our signature agritourism event continues to thrive,” said Liz Callahan, Executive Director for CCE Schoharie and Otsego Counties. “The feedback from participating farms and visitors has been overwhelmingly positive over the years.”

Many farms are returning from years previous with more fun than ever and there are always new locations to check out as well! Remember to sign in and fill out the survey to turn in at the last farm you visit.

Here is a great tip for Family Farm Day: don't forget your coolers and insulated bags so you can take home all your farm purchases throughout the day! After the day is over, continue to support small and dine local!

Keep in mind farm etiquette rules apply, including no pets allowed. For a full list of participating farms, please visit the website and view the interactive map at: www.cceschoharie-otsego.org.

Family Farm Day is an agritourism collaboration among CCE Schoharie and Otsego Counties, CCE Delaware County, Delaware County Tourism, Destination Marketing Corporation – Otsego & Schoharie Co. Tourism, as well as local chambers of commerce, county Farm Bureaus, local farmers, and many loyal sponsors.

 

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Free Family-Event Features Three Bands at Fairgrounds Aug. 23 - Locomotions Organizes Music Including In the Dust

By Matthew Avitabile

COBLESKILL — On Aug. 23 there will be a Locomotions event free to the public, including three bands at the Cobleskill Fairgrounds. There will be non-stop music from 11am-11pm. There are about 20 vendors with various items, according to Locomotions owner Steve Meyers. Locomotions will include free cotton candy, free snowcones, and more. There will be a mechanical bull, bounce houses, and free face painting. There will be a cornhole tournament, as well as a lot of good food.

Meyers said that there will be food available at reasonable prices “very light on the pocket” to bring the whole family.

It’s free to enter the event and there will be plenty for people of all ages to do all ages.

Meyers cited the success of the Block Party earlier this summer. He said that families had a chance to catch up and hang out all day.

“It a nice experience,” he added.

In the Dust is a “crowd pleaser” that is headlining the event. The band has been at Frog Alley, Rivers, and Turning Stone, and bringing in a substantial crowd.

“They’re way above our budget” and “we’re bringing them in anyway.”
Rylee Lum is also playing the event in between his playing in Nashville. Lum is originally based out of Norwich and plays at Locomotions on occasion.

There is another band All Fired Up that plays a variety of music, and has also played at Locomotions.

“People keep begging us to have them back.”

Rather than waiting for another event, Meyers said that he wanted to provide more events for the community. He hopes to bring in more for Cobleskill and expand to other towns in Schoharie County.

This is a great chance to bring in a variety of different options.

“It’s good for the community” and “good for us as a group.” He added that residents have a chance to spend the day at a reasonable price.

“If I can bring something to them for the day,” and bring chairs to enjoy music, cornhole, and more, it is worth it.

“I believe that it’s good for the community and makes me feel good.

“Music does it for me because people bring their chairs” and enjoy music, Meyers added. The event allows for a chance to have a well-run and organized event.

The restaurant now has a mobile bar trailer.

Meyers has been involved with significant volunteer work and the bar will be opened Tuesday through Saturday across from the Fairgrounds during the Sunshine Fair. The establishment will be open until 2am. Families are welcome to come to Locomotions to eat before or after their fun at the fair.

 

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Health Dept. Hosts Successful Hub Event

Liz Kosier, NYS Public Health Fellow Tanya Sorenson, and Dr. Blanchard at the Hub Fair Saturday


By Matthew Avitabile

SCHOHARIE — The Schoharie County Department of Health held a successful Community Hub Fair over the weekend to bring together various community groups and local families. The Saturday morning and afternoon event was held in Veterans Park in Cobleskill. Health Department head Dr. Nicole Blanchard said that the event went very well, including 22 different organizations offering various services.

“We had the whole nine yards,” Blanchard said.

There was food provided by Piggy Pop and Jed’s Down and Dirty Burgers.

Blanchard said that the Department hopes to make this into an annual project. The Hub project has continued to grow, including a number of community-based organizations from all avenues of local life to “make Schoharie County a better place to live.”
This includes organizations that do not offer direct health services and can share ideas to help with issues related to infrastructure and public health.

There are quarterly in-person meetings for local organizations to share ideas, as well as five separate subgroups that meet monthly. These are subgroups intended to create “tangible” efforts within the community.

Blanchard said that many families arrived and “asked really good questions” and received significant feedback, including what the Department planned to do next.

She further said that the effort highlighted how the group could serve the public and “not just work with the public.”

Blanchard said that after reviewing the weekend event, the group may make it more family and community-oriented. The event allowed for significant learning, and also informed efforts to expand sponsorships and events for kids.

Health Department Employee Megan Haugh said that she worked alongside Blanchard to create the foundation for the community Hub, including fostering contact with the community organizations. She has been involved in the project since last October.

Blanchard said that Haugh has been “instrumental” in many ways and did not “give herself enough credit.” She credits Haugh and the Health Department team in creating the success of the event. There are now 60 organizations working within the Hub and several projects underway.

Health Department employee Liz Kosier said that the effort has brought together many different organizations, who are able to work together.

“As a whole, we can conquer more problems than we ever had,” she said. This includes teamwork and “working in ways I didn’t think they could,” she said.

Kosier added that she was heartened to see the different groups working together in Cobleskill over the weekend.

Blanchard credited Tanya Sorenson for her help organizing the event.

The health department director has been enthusiastic about the efforts, and credited the effort of the different organizations involved in the community Hub.

She also cited the second annual Project Rescue Summer Camp, which included valuable work, which took place last month at the Schoharie Fire House and helping to clean up Lily Fest the day before Lily Fest.

Dr. Blanchard said there will be a year in review upcoming, including honoring volunteers, the Hub Fair, and a booth at the Schoharie County Sunshine Fair.

 

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Landis Arboretum to Host Summer Drum Circles

ESPERANCE – The Landis Arboretum will continue its series of summer drum circles on the first and third Wednesdays of the month, led by local musician Art Teale.

The next session is scheduled for Wednesday, Aug. 6, from 6:30 p.m. to 8:30 p.m. at the Peace Garden Pavilion at Landis, on Lape Road in Esperance. The final sessions of the season will be held on Aug. 20, and Sept. 3 and 17.

The event, sponsored by Nick Zabawsky, is open to both seasoned drummers and newcomers for what is described as a "fun and relaxing experience."

Participants are encouraged to bring a drum or other rhythm instrument, a chair or blanket, water, and insect repellent.

The drum circles are free and open to everyone, though donations are gratefully accepted to help maintain the Peace Garden.

 

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Man Wanted on Strangulation Warrant Arrested in Cobleskill

COBLESKILL — On July 28, with the assistance of the Schoharie County Sheriff’s Office, State Police of Princetown arrested Joshua Decker, 41 of Cobleskill on a warrant for Strangulation in the second degree, Criminal Mischief in the third degree, Assault in the third degree, Criminal Obstruction of Breathing, Unlawful Imprisonment, and Unauthorized use of a Computer.

On July 27, 2025, at approximately 6:45 a.m. Troopers received a complaint reporting a past assault in Cobleskill. The investigation determined that during the early morning hours of July 26, 2025, after accessing the victim’s phone, Decker allegedly struck and strangled the victim. During the altercation, the victim attempted to flee, but Decker allegedly prevented them from doing so. The victim was eventually able to leave and flag down a State Police member to report the assault.

As Decker had left the area following the assault, a warrant was issued for his arrest by the Cobleskill Town Court. Decker was located the following day, July 28, by the Schoharie County Sheriff’s Office in Cobleskill, and subsequently transported to SP Cobleskill for processing. He was arraigned at the Schoharie County Centralized Arraignment Part Court where he was remanded to the Schoharie County Correctional Facility.

 

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Marathon Raising Funds for Team Heather

MIDDLEBURGH — Marathon For A Better Life is a not for profit that was started in 1996 to support cancer patients in Schoharie County.   Team Heather was formed in 2011 by Marie Campbell after her daughter, Heather Campbell Lawyer, lost her battle with cancer and is sponsored by Barber's Farms in Middleburgh where Heather was a long time employee.  Friends and family joined the team and came together to raise funds and walk in the annual event in Heather's memory.  In 2015 Marie lost her battle with cancer, but that did not stop the team from continuing on.  While some team members have gone and new ones have joined, we still continue to work hard each year in memory of both Heather and Marie to support this great cause.  

We are currently raising funds for the Marathon that will be held June 13, 2026.  The fundraisers we have planned - 

T-Shirt and Sweatshirt sale 

Through August 22nd we are taking orders for t shirts and sweatshirts.  There are 3 cancer related designs in 2 colors each to choose from. 

Compete for a Cause

New this year we are putting together a competition to be held at Timothy Murphy Park in Middleburgh.  The competition is designed for teams of 4 to come together and compete in 4 individual events and then a team relay event, but we also have an individual division for people that wish to compete individually.  

The events include Axe throwing, Bean Bag Toss, Balance Beam Walk, and more.  

We will have music and a food truck so even if you don't want to compete, come and cheer on a team and join us for a day of fun

September 20th ; sign in at 10:30 competition starts at 11 

Pre registration is required to compete 

Boxwood Tree Making

For the 6th year we will be hosting a boxwood tree making event on December 7th.  This event is led by an instructor and with her guidance you will make a beautiful holiday tree out of boxwood.   It is a day of light snacks, conversation, and friendship that has become a tradition for many, but we always have room for new faces to join us.   

Bowl A Thon

For February 2026 we are planning our annual Bowl A Thon. 

We work with Middleburgh Lanes and they continue to be a big supporter and gracious host for our Bowl A Thon  

We bowl 3 games, have some prize give aways, and a lot of laughs

Raffle 

Each spring we hold a raffle with the drawing being held at the Marathon.  What we are raffling this year is still in process but you will surely see us around with tickets as the event gets closer 

We always have ideas floating in our heads, so you never know what other fundraising events you may see from us.  You can follow us on our Facebook page Marathon For A Better Life - Team Heather to stay up to date.  Want more information, but don't do Facebook, you can email rosefamily@midtel.net or Chichester 443@gmail.com and we will provide answers to any questions you have.   

For more information on the Marathon itself or if you are fighting cancer in Schoharie County and need assistance you can go to www.marathonforabetterlife.org 

Huge thanks to the community for their support not only for our team but every fundraising effort throughout the county supporting this great cause!

 

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Richmondville's Roy Bilby Into Fishing Hook, Line And Sinker

Bilby with some of his collection of more than 170 fishing rods at his home in Richmondville. Photo by Chris English
Roy Bilby aboard one of his two large bass fishing boats at his home in Richmondville. Photo by Chris English.
Roy Bilby with a big bass he caught during a recent tournament on Saratoga Lake. Photo courtesy Roy Bilby


By Chris English

RICHMONDVILLE — To hear Roy Bilby talk about fishing with such detail and passion, you would think it was the No. 1 love of his life.

Not quite.

"Third," said Bilby, 66, in a recent interview from his home in the Town of Richmondville. "I'm a Christian, so that's first. My family is second and fishing is third."

But it's clearly a solidly entrenched third, as it's obvious from even a short talk with Bilby that fishing is never too far from the forefront of his thoughts.

"My Dad (retired mason contractor Charlie Bilby) put a cane pole in my hands when I was about two years old and he had no clue he was creating a monster," Roy continued.

That one cane pole has over the years grown into a collection of more than 170 fishing rods of all types, five fishing boats (two large ones for bass fishing and three smaller ones), several sponsorships from national companies and a reputation for angling prowess that seems to grow every year.

Bilby has now won 13 bass fishing tournaments and finished in the top five 57 times out of the 240 tournaments he has entered over the last several decades. As of July 20, he had caught and released a grand total of 37,670 bass since he started keeping count in 1986.

The path to all that fishing accomplishment started at a very young age and was inspired by his father and many others. A 1977 graduate of Richmondville Central School, where he was Salutatorian of the Senior Class, Bilby remembers taking several study halls during his senior year because he didn't need that many more credits to graduate.

"When I was in study halls, all I wanted to do was learn about the outdoors, so I would read Field and Stream and a bunch of other magazines," he said.

"Before that, I remember really getting bit by the fishing bug when I was 12. I wanted to learn about different species and catch different stuff and learn how to do it. The bass thing happened when I was 15 years old and it's taken on a life of its own that I didn't expect."

That early love for fishing has grown and evolved and gotten only stronger for Bilby through work, marriage and raising two kids (daughter Renee, now 41, and son Ryan, 39) with his wife Rebecca. His fishing career has seen some dramatic turning points, one of the earliest involving renowned fisherman Rick Clunn.

"He had a 50-year tournament career and was a very intellectual fisherman," Bilby explained. "He had won a tournament in Texas and I was watching him being interviewed on this TV show about how he had won and Clunn said he knew the bass would be in the back of the creek."

Clunn, previously a computer programmer for Exxon, recorded results from 300 tournaments and what the first, second and third-place finishers did to catch their fish, Bilby continued.

"That huge database showed him patterns," he said. "In the fall, in the South, 90 percent of tournaments were won on the backs of creeks. The reason was, bass in the South feed on Shad, and Shad in the fall do a migration to the backs of creeks."

That experience from the mid 1980's inspired Bilby to go from a rather random to a much more scientific approach to fishing. He started keeping detailed, meticulous journals and made an entry every time he fished. That practice has since grown to the point where Bilby writes down the location, date, time, moon phase, air and water temperature, water clarity, barometric pressure and prevailing weather conditions for every time he fishes. He also records the number of bass caught and released and the running total.

Doing the journals led to a steady year-to-year increase in the number of bass caught and released.

Another turning point came not too long afterward in the 1990s when Bilby decided to take a three-year break from tournaments so he could improve and expand his fishing techniques. Keeping the journals was not enough, he concluded.

"I needed to get better with other techniques like crank bait, big jig and Carolina Rig, I needed to get better if I was ever going to win a tournament I decided," he said. "I needed to put more arrows in my quiver, so to speak, so I could compete better no matter the conditions. So I did that and took the time off, and then started doing tournaments again and actually won the first one I entered."

Another key for Bilby's tournament success has been testing himself in tough fishing conditions.

"I have put myself in the most negative conditions you can imagine, when fish absolutely should not bite," he noted. "Schoharie Creek, in March after a snow melt when it's four feet high out of its banks and you can't hold an anchor. The water is chocolate milk and 33 degrees. I will go out and force myself into that condition to figure out how to get them to bite when they shouldn't.

"Because, when you fish in tournaments, you don't get to pick the day or conditions. You have to learn how to catch them no matter what nature throws at you. Most of the tournaments I've won have been on those really tough days when it's hard. I like it when it's tough because I know I'm going to do well."

Through all the fishing, Bilby also had to earn a living, choices also influenced by his father. Most of his career has been comprised of 20 years with Morton Buildings (many as a crew foreman) and then 20 years as carpenter/locksmith at SUNY Cobleskill before he retired from full-time work three years ago at age 63.

"The summer between my junior and senior years in high school, I wanted a motorcycle and my Dad had always taught me if you wanted something you worked for it, no free ride," Bilby recalled. "So I worked for him that summer and got my motorcycle but decided right there and then I never wanted to work as hard as my Dad did."

He kept that vow to himself for a short time, working for Burton Windows near the SUNY Cobleskill campus for three years right out of high school.

"It was easier but it was barely above minimum wage and I wasn't getting anywhere," Bilby continued. "So I got hungry and decided if I ever wanted to make a decent living, I needed to work harder, so I went with Morton and ended up making a living working as hard as my Dad did."

Though Roy's mother Janet Bilby passed away several years ago, Charlie Bilby is still alive at age 91 and still lives in the same house on Bear Gulch Road in Richmondville where Roy grew up. It's about a mile away from Roy's place on High View Road.

His two siblings, older sister Susan and younger sister Marge, both live in California. Susan is retired while Marge still works and is the editor of three newspapers out there.

Fishing pervades so many aspects of Roy Bilby's life and always will. He has fished all over the Northeast— in New York, Massachusetts and Vermont— from small creeks and streams to large rivers and lakes like the Hudson and Mohawk Rivers, Saratoga Lake and Lake Champlain, to name a few.

As his reputation grew, Bilby many years ago started doing fishing seminars all over the state.

"I've been doing seminars for about 25 years now," he said. "When I do them, I have to paint with a broad brush and remember that not everyone is a hard core bass guy. I have got to talk about general angling."

His sponsorships have also grown steadily to the point where they now include several national companies. His complete list of sponsors is: Bass Pro Shops, Cabela's, Mercury Outboards, Berkley, Grapevine Farms, Iron Skillet G, MPB Plumbing & Heating, Landis Equipment and La Bella.

The sponsors provide him with equipment and professional apparel, and pay his tournament entrance fees and other expenses in exchange for advertising like Bilby wearing their names on his fishing jerseys, putting their decals on his fishing boats and making available their business cards at his fishing seminars.

His relationship with Bass Pro Shops has grown since its start eight years ago to the point where Bilby is now a regional pro staffer for the company and gives talks and fishing demonstrations at Bass Pro Shops in Utica, Auburn and Bridgeport, Conn. and also soon at the recently-opened Bass Pro Shop in Clifton Park.

While he's not naturally a Social Media guy, Bilby with the prompting of Bass Pro Shops and the help of a cousin now has an Instagram account— instagram@roybilby— that has almost 3,200 followers. A podcast started 18 months ago— "The Angler Within"-- drops a new episode roughly every two weeks and can be viewed on Spotify, Apple Music and other sites where people watch podcasts. Bilby can be reached by telephone at 518-231-7335 and by email at rabilby@yahoo.com.

"It's been kind of amazing," Bilby said of the attention his fishing achievements have drawn. "Not long ago I was at a Stewart's about 4 a.m. on my way to a tourney and this guy comes up and says 'Good luck today Bilby.' I had no idea who he was."

Bilby never eats the bass he catches but does enjoy fishing for other species he also eats, including Perch, Crappie, Bluegill and Walleye.

A few years ago, when Roy's father broke his leg, his sister Susan came out from California to help with Charlie Bilby's care for a while. Using Janet Bilby's old recipes, the family started a weekly fish fry on Mondays at Charlie Bilby's house, a tradition that continued even when Susan went back to California.

If Roy Bilby's life were a quilt, fishing would be prominent among the fibers.

"It's a passion," he said. "That's why I do well with my seminars. I get caught up in what I'm talking about because I've lived it, and I've been documenting it for 40 years. I'm talking about what I've learned in 40 years, putting it in a funnel, and what pours out is the gold I'm going to give you in the next hour. I'm here to shorten your learning curve. I have learned that I have a passion for sharing what I've learned to help people catch more fish."

The sport has given him more thrilling and enjoyable moments than he will ever be able to count.

"The difference between now and 40 years ago is that back then my approach to catching fish was random, and now random is nonexistent," said Bilby, who has lived in Richmondville for all but two years of his life.

"It never gets old, that feeling of striking on a fish," he continued. "I have a friend, my tournament partner, who says 'the tug is the drug.' It's about getting that strike."

 

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